This is a convenience translation of the German original. In case of any discrepancy, the German version prevails.

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to in short as "data") that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

Last updated: 27 May 2026

Table of contents

• Preamble
• Controller
• Overview of processing operations
• Relevant legal bases
• Security measures
• Transmission of personal data
• International data transfers
• General information on data storage and erasure
• Rights of data subjects
• Business services
• Payment procedures
• Provision of the online offering and web hosting
• Use of cookies
• Registration, login and user account
• Single sign-on login
• Blogs and publication media
• Contact and enquiry management
• Newsletter and electronic notifications
• Customer reviews and rating procedures
• Presence in social networks (social media)
• Plug-ins and embedded functions and content
• Amendment and updating
• Definitions of terms

Controller

Anton Schulepow Flowcore Solutions
Rathausstraße 32
12105 Berlin, Germany

Email address: support@streampost.de

Imprint: www.streampost.de/impressum

Overview of processing operations

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

• Inventory data.
• Employee data.
• Payment data.
• Contact data.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and procedural data.
• Log data.

Categories of data subjects

• Service recipients and clients.
• Employees.
• Interested parties.
• Communication partners.
• Users.
• Business and contractual partners.
• Third parties.
• Whistleblowers.

Purposes of processing

• Provision of contractual services and fulfilment of contractual obligations.
• Communication.
• Security measures.
• Direct marketing.
• Reach measurement.
• Tracking.
• Office and organisational procedures.
• Audience building.
• Organisational and administrative procedures.
• Feedback.
• Marketing.
• Profiles with user-related information.
• Login procedures.
• Provision of our online offering and user-friendliness.
• Information technology infrastructure.
• Whistleblower protection.
• Public relations.
• Business processes and management procedures.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

• Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given their consent to the processing of personal data concerning them for a specific purpose or several specific purposes.
• Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps at the request of the data subject prior to entering into a contract.
• Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
• Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data do not override such interests.

National data protection provisions in Germany: In addition to the data protection provisions of the GDPR, national data protection provisions apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, the data protection laws of the individual federal states may apply.

Reference to the applicability of the GDPR and the Swiss FADP: These data protection notices serve both to provide information under the Swiss Federal Act on Data Protection (FADP) and under the General Data Protection Regulation (GDPR). For this reason, we ask you to note that, due to the broader geographical application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "predominant interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms continues to be determined in accordance with the Swiss FADP within the scope of its applicability.

Security measures

In accordance with the statutory requirements and taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access to, input, disclosure, securing of availability and separation of the data concerning it. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, the erasure of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data-protection-friendly default settings.

Securing online connections using TLS/SSL encryption technology (HTTPS): In order to protect the data of users transmitted via our online services against unauthorised access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorised access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signalled by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and encrypted.

Transmission of personal data

In the course of our processing of personal data, it happens that this data is transmitted to, or disclosed to, other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the statutory requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: Insofar as we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this happens in the context of using third-party services or the disclosure or transmission of data to other persons, bodies or companies (which becomes apparent from the postal address of the respective provider or if the privacy policy expressly refers to the data transfer to third countries), this always takes place in accordance with the statutory requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission of 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This twofold safeguard ensures comprehensive protection of your data: The DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise within the framework of the DPF, the standard contractual clauses take effect as a reliable fallback option. In this way, we ensure that your data always remains adequately protected, even in the event of any political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding security measures apply, in particular standard contractual clauses, express consent or legally required transmissions. Information on third-country transfers and applicable adequacy decisions can be found in the information offered by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General information on data storage and erasure

We erase personal data that we process in accordance with the statutory provisions as soon as the underlying consent is revoked or there are no further legal bases for the processing. This concerns cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if statutory obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on the retention and erasure of data that applies specifically to certain processing operations.

Where there are several specifications regarding the retention period or erasure periods of a piece of data, the longest period is always decisive. Data that is no longer retained for the originally intended purpose but due to statutory requirements or other reasons, we process exclusively for the reasons that justify its retention.

Retention and erasure of data: The following general periods apply to retention and archiving under German law:

• 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organisational documents required to understand them (Section 147 para. 1 no. 1 in conjunction with para. 3 AO, Section 14b para. 1 UStG, Section 257 para. 1 no. 1 in conjunction with para. 4 HGB).
• 8 years - Accounting vouchers, such as invoices and expense receipts (Section 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO as well as Section 257 para. 1 no. 4 in conjunction with para. 4 HGB).
• 6 years - Other business documents: received commercial or business letters, reproductions of the commercial or business letters sent, other documents insofar as they are of importance for taxation, e.g. hourly wage slips, operating cost accounting sheets, calculation documents, price tags, but also payroll documents insofar as they are not already accounting vouchers, and cash register strips (Section 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, Section 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
• 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related enquiries, based on previous business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).

Start of the period at the end of the year: If a period does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time at which the termination or other ending of the legal relationship takes effect.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

• Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. Where personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
• Right to withdraw consent: You have the right to withdraw consent given at any time.
• Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the statutory requirements.
• Right to rectification: In accordance with the statutory requirements, you have the right to request the completion of the data concerning you or the rectification of incorrect data concerning you.
• Right to erasure and restriction of processing: In accordance with the statutory requirements, you have the right to request that data concerning you be erased without undue delay, or alternatively, in accordance with the statutory requirements, to request a restriction of the processing of the data.
• Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory requirements, or to request its transmission to another controller.
• Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the requirements of the GDPR.

Business services

We process personal data of our contractual and business partners, such as customers, clients, interested parties, suppliers and other cooperation partners (collectively "contractual partners"), for the initiation, execution and processing of contractual relationships as well as comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.

The processing serves in particular the fulfilment of our main and ancillary contractual obligations. These include the provision of the agreed services, any update and information obligations, the processing of warranty and other performance disruptions, the handling of withdrawals, terminations of continuing obligations, reversals, refunds as well as the processing of other contract-related declarations and enquiries. Both one-off contracts and ongoing contractual relationships are covered.

In particular, master data such as name, address and, where applicable, company, contact data such as email address and telephone number, contract and service data such as the subject matter of the contract, contract term, order or transaction number, usage and service data, payment and billing data as well as communication content and histories are processed. Insofar as necessary, we also process data disclosed or transmitted to us in the course of carrying out an order.

Furthermore, we process the data to safeguard our rights and to fulfil legal obligations. This includes in particular commercial and tax law retention obligations, documentation obligations and, where applicable, verification and accountability obligations. In addition, processing is carried out on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security as well as in protecting our business operations and our contractual partners from misuse, threats to data, secrets and other legal assets. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors or other vicarious agents, insofar as this is necessary for the performance of the contract or to fulfil legal obligations.

Personal data is only disclosed to third parties insofar as this is necessary for the performance of the contract, for carrying out pre-contractual measures, for safeguarding legitimate interests or for fulfilling legal obligations. We provide separate information about processing beyond this, in particular for marketing purposes, within the framework of this privacy policy.

We inform the contractual partners which data is required in individual cases in the course of data collection, for example in online forms by means of corresponding labelling or in personal contact.

The data is erased as soon as it is no longer required for the aforementioned purposes and no statutory retention obligations preclude this. Statutory retention periods, in particular under commercial and tax law, may require longer storage. Data transmitted in the course of a specific order is erased after completion of the order and expiry of any retention periods, provided that there are no further statutory or contractual obligations to store it.

The legal basis for the processing is Art. 6 para. 1 lit. b GDPR for carrying out pre-contractual measures and for the performance of the respective contractual relationship as well as Art. 6 para. 1 lit. c GDPR for the fulfilment of legal obligations. Insofar as the processing is based on legitimate interests, it is carried out on the basis of Art. 6 para. 1 lit. f GDPR. Insofar as the processing is based on Art. 6 para. 1 lit. f GDPR, it is carried out to safeguard our legitimate interests in a proper and efficient business organisation, the internal administration and documentation of business transactions, the enforcement and defence of legal claims, ensuring IT and data security, the prevention of misuse and fraud as well as the economic management and further development of our business operations. These interests exist in particular in ensuring secure and legally compliant business operations as well as in safeguarding our entrepreneurial capacity to act.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
• Data subjects: Service recipients and clients; interested parties. Business and contractual partners.
• Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; communication; office and organisational procedures; organisational and administrative procedures. Business processes and management procedures.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the chosen services or works and associated activities, as well as their payment and provision, execution or delivery.
  
  The required information is marked as such in the course of the order, purchase or comparable conclusion of contract and includes the information required for the provision of services and billing as well as contact information in order to be able to make any enquiries. Insofar as we gain access to information of end customers, employees or other persons, we process this in accordance with the statutory and contractual requirements; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Payment procedures

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, use further service providers for this purpose (collectively "payment service providers"). The payment transactions are carried out in accordance with the state of the art exclusively via encrypted connections, so that the entered data is protected from unauthorised access during transmission.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, total and recipient-related information. The information is necessary in order to carry out the transactions. However, the entered data is only processed by the payment service providers and stored with them. That is, we do not receive any account or credit card related information, but only information confirming or negating the payment. Under certain circumstances, the data is transmitted by the payment service providers to credit agencies. The purpose of this transmission is the identity and creditworthiness check. In this regard, we refer to the terms and conditions and the data protection notices of the payment service providers.

For the payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and the assertion of withdrawal, access and other data subject rights.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Service recipients and clients; business and contractual partners. Interested parties.
• Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations. Business processes and management procedures.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Stripe: Payment services (technical integration of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://stripe.com; Privacy policy: https://stripe.com/de/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).

Provision of the online offering and web hosting

We process the data of users in order to be able to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary in order to transmit the content and functions of our online services to the user's browser or device.

• Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Log data (e.g. log files concerning logins or the retrieval of data or access times.).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Provision of the online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host"); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (in particular in the case of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure the utilisation of the servers and their stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Erasure of data: Log file information is stored for a maximum of 30 days and then erased or anonymised. Data whose further retention is necessary for evidentiary purposes is exempt from erasure until the respective incident has been finally clarified.
• Content delivery network: We use a "content delivery network" (CDN). A CDN is a service with the help of which content of an online offering, in particular large media files such as graphics or program scripts, can be delivered more quickly and securely with the help of regionally distributed servers connected via the internet; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Hetzner: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.hetzner.com; Privacy policy: https://www.hetzner.com/de/rechtliches/datenschutz. Data processing agreement: https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.
• Vercel: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Vercel Inc., 340 Pine Street, Suite 900, San Francisco, CA 94103, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://vercel.com; Privacy policy: https://vercel.com/legal/privacy-policy; Data processing agreement: https://vercel.com/legal/dpa; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).
• Sentry: Error tracking and performance monitoring; Service provider: Functional Software Inc. (Sentry), 45 Fremont Street, 8th Floor, San Francisco, CA 94105, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://sentry.io; Privacy policy: https://sentry.io/privacy/; Data processing agreement: https://sentry.io/legal/dpa; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).
• Postproxy: Social media publishing API for publishing posts on social networks on behalf of users; Service provider: 64Bit Labs UG (haftungsbeschränkt), Kolonnenstr. 8, 10827 Berlin, Germany; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://postproxy.dev; Privacy policy: https://postproxy.dev/privacy-policy; Data processing agreement: Provided by the service provider on request (support@postproxy.dev).
• OpenAI: AI language model for processing user input for content generation and post ideas; Service provider: OpenAI LLC, 3180 18th Street, San Francisco, CA 94110, USA; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://openai.com; Privacy policy: https://openai.com/policies/privacy-policy; Basis for third-country transfer: Standard contractual clauses (https://openai.com/policies/data-processing-addendum).
• Supabase: Database hosting, user authentication and file storage; Service provider: Supabase Inc., 970 Trestle Glen Rd, Oakland, CA 94610, USA; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://supabase.com; Privacy policy: https://supabase.com/privacy; Data processing agreement: https://supabase.com/legal/dpa; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).
• Resend: Sending of transactional emails (welcome, trial reminder, payment notices); Service provider: Resend Inc., 2261 Market Street #4008, San Francisco, CA 94114, USA; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://resend.com; Privacy policy: https://resend.com/legal/privacy-policy; Data processing agreement: https://resend.com/legal/dpa; Basis for third-country transfer: Standard contractual clauses.
• Dropbox: Optional file selection by the user for post media (client-side integration); Service provider: Dropbox Inc., 1800 Owens Street, San Francisco, CA 94158, USA; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.dropbox.com; Privacy policy: https://www.dropbox.com/privacy; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).
• Google (Drive & APIs): Optional Google Drive file picker for post media (client-side integration); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.google.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).
• Unsplash: Optional stock photo search for post media (client-side API integration); Service provider: Unsplash Inc., 500 Place d'Armes, Suite 1800, Montreal, QC H2Y 2W2, Canada; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://unsplash.com; Privacy policy: https://unsplash.com/privacy.
• Pexels: Optional stock photo search for post media (client-side API integration); Service provider: Canva Pty Ltd, 110 Kippax Street, Surry Hills NSW 2010, Australia; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.pexels.com; Privacy policy: https://www.pexels.com/privacy-policy/.

Use of cookies

The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies can also be used for various purposes, for example for the functionality, security and convenience of online offerings as well as the creation of analyses of visitor flows. We use cookies in accordance with the statutory provisions. To this end, we obtain the prior consent of users where required. If consent is not necessary, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to be able to provide explicitly requested content and functions. These include, for example, the storage of settings as well as ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

• Temporary cookies (also: session cookies): Temporary cookies are erased at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the device has been closed. In this way, for example, the login status can be stored and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Insofar as we do not provide users with explicit information about the type and storage period of cookies (e.g. in the context of obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

General notes on withdrawal and objection (opt-out): Users can withdraw the consent they have given at any time and also object to the processing in accordance with the statutory requirements, including by means of the privacy settings of their browser.

• Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing operations, procedures and services:

• Processing of cookie data on the basis of consent: We use a consent management solution in which the consent of users to the use of cookies or to the procedures and providers named within the consent management solution is obtained. This procedure serves to obtain, log, manage and withdraw consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users' devices. As part of this procedure, the consent of users for the use of cookies and the associated processing of information, including the specific processing and providers named in the consent management procedure, is obtained. Users also have the option of managing and withdrawing their consent. The consent declarations are stored in order to avoid a renewed query and to be able to provide proof of consent in accordance with the statutory requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. Insofar as no specific information is available about the providers of consent management services, the following general notes apply: The storage period of the consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, the information on the scope of consent (e.g. relevant categories of cookies and/or service providers) as well as information about the browser, the system and the device used; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Registration, login and user account

Users can create a user account. As part of the registration, users are informed of the required mandatory information and it is processed for the purposes of providing the user account on the basis of contractual fulfilment of obligations. The data processed includes in particular the login information (username, password and an email address).

In the context of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorised use. This data is generally not passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.

Users can be informed by email about processes that are relevant to their user account, such as technical changes.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and posts as well as the information concerning them, such as information on authorship or time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Log data (e.g. log files concerning logins or the retrieval of data or access times.).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; security measures; organisational and administrative procedures. Provision of our online offering and user-friendliness.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure". Erasure after termination.
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Users' profiles are not public: The profiles of users are not publicly visible and not accessible.
• Erasure of data after termination: If users have terminated their user account, their data with regard to the user account is erased, subject to a legal permission, obligation or consent of the users; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
• No retention obligation for data: It is incumbent on the users to back up their data upon termination before the end of the contract. We are entitled to irretrievably erase all of the user's data stored during the term of the contract; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Single sign-on login

"Single sign-on" or "single sign-on login or authentication" refers to procedures that allow users to log in with the help of a user account with a provider of single sign-on procedures (e.g. a social network), including with our online offering. The prerequisite for single sign-on authentication is that the users are registered with the respective single sign-on provider and enter the required access data in the online form provided for this purpose, or are already logged in with the single sign-on provider and confirm the single sign-on login via a button.

Authentication takes place directly with the respective single sign-on provider. In the course of such authentication, we receive a user ID with the information that the user is logged in under this user ID with the respective single sign-on provider and an ID that is not further usable by us for other purposes (so-called "user handle"). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the data releases chosen in the course of authentication and, moreover, on which data users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user's choice, this can be various data; as a rule, it is the email address and the username. The password entered with the single sign-on provider in the course of the single sign-on procedure is neither visible to us nor stored by us.

Users are asked to note that their information stored with us can automatically be synchronised with their user account with the single sign-on provider, but that this is not always possible or actually takes place. If, for example, the users' email addresses change, they must change these manually in their user account with us.

We can use the single sign-on login, if agreed with the users, in the course of or before the performance of the contract, insofar as the users have been asked to do so, process it in the context of a consent and otherwise use it on the basis of our legitimate interests and the interests of the users in an effective and secure login system.

Should users ever decide that they no longer want to use the link of their user account with the single sign-on provider for the single sign-on procedure, they must remove this connection within their user account with the single sign-on provider. If users want to erase their data with us, they must terminate their registration with us.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; security measures; login procedures. Provision of our online offering and user-friendliness.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure". Erasure after termination.
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Google single sign-on: Authentication services for user logins, provision of single sign-on functions, management of identity information and application integrations; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.de; Privacy policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Objection option (opt-out): Settings for the display of advertisements: https://myadcenter.google.com/.

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of readers is processed for the purposes of the publication medium only insofar as it is necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of the visitors of our publication medium in the context of these data protection notices.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and posts as well as the information concerning them, such as information on authorship or time of creation); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Contact and enquiry management

When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons is processed insofar as this is necessary to respond to the contact enquiries and any requested measures.

• Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and posts as well as the information concerning them, such as information on authorship or time of creation). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Communication partners.
• Purposes of processing and legitimate interests: Communication; organisational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing operations, procedures and services:

• Contact form: When contacting us via our contact form, by email or other means of communication, we process the personal data transmitted to us in order to respond to and process the respective matter. This usually includes information such as name, contact information and, if applicable, further information that is communicated to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Newsletter and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletter") exclusively with the consent of the recipients or on the basis of a legal basis. Insofar as the contents of a newsletter are named in the course of registration for the newsletter, these contents are decisive for the consent of the users. For registration for our newsletter, it is normally sufficient to provide your email address. However, in order to be able to offer you a personalised service, we may ask you to provide your name for a personal address in the newsletter or for further information, if this is necessary for the purpose of the newsletter.

Erasure and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we erase them, in order to be able to provide proof of consent formerly given. The processing of this data is restricted to the purpose of a potential defence against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist.

The logging of the registration procedure takes place on the basis of our legitimate interests for the purpose of providing proof of its proper course. Insofar as we commission a service provider with the sending of emails, this takes place on the basis of our legitimate interests in an efficient and secure dispatch system.

Contents:

Information about us, our services, promotions and offers.

• Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
• Data subjects: Communication partners.
• Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Objection option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options stated above, preferably email, for this purpose.

Further information on processing operations, procedures and services:

• Resend: Email dispatch and automation services; Service provider: Resend Inc., 2261 Market Street, San Francisco, CA 94114, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://resend.com; Privacy policy: https://resend.com/legal/privacy-policy; Data processing agreement: https://resend.com/dpa; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).

Customer reviews and rating procedures

We participate in review and rating procedures in order to evaluate, optimise and promote our services. If users rate us via the participating rating platforms or procedures or otherwise give feedback, the general terms and conditions or terms of use and the data protection notices of the providers additionally apply. As a rule, the rating also requires registration with the respective providers.

In order to ensure that the rating persons have actually made use of our services, we transmit the data required for this with regard to the customer and the service used to the respective rating platform with the consent of the customers (including name, email address and order number or item number). This data is used solely to verify the authenticity of the user.

• Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Service recipients and clients. Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Feedback (e.g. collecting feedback via online form). Marketing.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Trustpilot: Rating platform; Service provider: Trustpilot A/S, Pilestræde 58, 1112 Copenhagen, Denmark; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.trustpilot.com; Privacy policy: https://legal.trustpilot.com/for-reviewers/end-user-privacy-terms; Data processing agreement: Provided by the service provider.
• OMR Reviews: Rating platform; Service provider: OMR GmbH, Glockengießerwall 3, 20095 Hamburg, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://omr.com/de/reviews; Privacy policy: https://omr.com/de/datenschutz; Data processing agreement: Provided by the service provider.
• G2: Rating platform; Service provider: G2.com Inc., 100 S Wacker Drive, Suite 600, Chicago, IL 60606, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.g2.com; Privacy policy: https://www.g2.com/static/privacy; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).
• Product Hunt: Rating and product discovery platform; Service provider: Product Hunt Inc., 182 Howard Street, San Francisco, CA 94105, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.producthunt.com; Privacy policy: https://www.producthunt.com/privacy; Basis for third-country transfer: Data Privacy Framework (https://www.dataprivacyframework.gov).

Presence in social networks (social media)

We maintain online presences within social networks and, in this context, process user data in order to communicate with the users active there or to offer information about us.

We point out that user data may be processed outside the area of the European Union in the process. This may give rise to risks for users because, for example, the enforcement of users' rights could be made more difficult.

Furthermore, the data of users within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created on the basis of users' usage behaviour and the interests resulting from it. The latter may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For this reason, cookies are generally stored on the users' computers, in which the usage behaviour and the interests of the users are stored. In addition, data can also be stored in the usage profiles independently of the devices used by the users (in particular if they are members of the respective platforms and logged in there).

For a detailed presentation of the respective forms of processing and the objection options (opt-out), we refer to the privacy policies and information of the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the latter have access to the user data in each case and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.

• Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and posts as well as the information concerning them, such as information on authorship or time of creation). Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Communication; feedback (e.g. collecting feedback via online form). Public relations.
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Instagram: Social network, enables the sharing of photos and videos, commenting on and favouriting posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
• Facebook pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of the visitors of our Facebook page ("fan page"). This includes in particular information about user behaviour (e.g. content viewed or interacted with, actions taken) as well as device information (e.g. IP address, operating system, browser type, language settings, cookie data). Further details on this can be found in the Facebook data policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide information about how people interact with our page and its content. The basis for this is an agreement with Facebook ("Information about Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore direct requests for information or erasure directly to Facebook. The rights of users (in particular access, erasure, objection, complaint to a supervisory authority) remain unaffected by this. The joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for the further processing, including a possible transmission to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
• LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data of visitors that is used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content that users view or interact with, as well as the actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's data protection notices: https://www.linkedin.com/legal/privacy-policy.
  We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfil the rights of data subjects (i.e. users can, for example, direct requests for information or erasure directly to LinkedIn). The rights of users (in particular the right to access, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of the data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of the data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.linkedin.com/legal/privacy-policy). Objection option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• X: Social network; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com. Privacy policy: https://x.com/de/privacy.
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Objection option (opt-out): https://myadcenter.google.com/.

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is thus necessary for the display of this content or functions. We endeavour to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, time of visit as well as further information on the use of our online offering, but can also be linked with such information from other sources.

Notes on legal bases: Insofar as we ask users for their consent to the use of the third-party providers, the legal basis for the data processing is the permission. Otherwise, the user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

• Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behaviour-related profiling, use of cookies); audience building; marketing. Profiles with user-related information (creation of user profiles).
• Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure". Storage of cookies of up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years.).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing operations, procedures and services:

• Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate into our online offering software that we retrieve from the servers of other providers (e.g. function libraries that we use for the display or user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, as well as for the evaluation and optimisation of their offering. - We integrate into our online offering software that we retrieve from the servers of other providers (e.g. function libraries that we use for the display or user-friendliness of our online offering). In doing so, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, as well as for the evaluation and optimisation of their offering; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• LinkedIn plug-ins and content: LinkedIn plug-ins and content - These can include, for example, content such as images, videos or texts and buttons with which users can share content of this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://de.linkedin.com/legal/l/dpa; Basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://www.linkedin.com/legal/l/dpa). Objection option (opt-out): https://www.linkedin.com/mypreferences/g/guest-retargeting-opt-out.
• YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Objection option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

Amendment and updating

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an action of cooperation on your part (e.g. consent) or other individual notification.

Insofar as we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and we ask you to check the information before contacting them.

Supervisory authority responsible for us:

Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin, Germany

Definitions of terms

In this section, you will receive an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are intended primarily to aid understanding.

• Employees: Employees are persons who are in an employment relationship, whether as workers, salaried employees or in similar positions. An employment relationship is a legal relationship between an employer and an employee, which is defined by an employment contract or agreement. It includes the employer's obligation to pay the employee remuneration while the employee performs their work. The employment relationship comprises various phases, including the establishment, in which the employment contract is concluded, the performance, in which the employee carries out their work activity, and the termination, when the employment relationship ends, whether by dismissal, termination agreement or otherwise. Employee data is all information relating to these persons and in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank data, working hours, holiday entitlements, health data and performance assessments.
• Inventory data: Inventory data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data can include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, facilities or systems by enabling unambiguous assignment and communication.
• Content data: Content data comprises information generated in the course of the creation, editing and publication of content of all kinds. This category of data can include texts, images, videos, audio files and other multimedia content that is published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publication dates.
• Contact data: Contact data is essential information that enables communication with persons or organisations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
• Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way in which data is processed, transmitted and managed. Metadata, also known as data about data, comprises information that describes the context, origin and structure of other data. It can include information on file size, creation date, the author of a document and modification histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organisations, including workflow documentation, logs of transactions and activities, as well as audit logs used for tracking and reviewing processes.
• Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data comprises a wide range of information showing how users use applications, which functions they prefer, how long they remain on certain pages and which paths they navigate through an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content and improving products or services. Furthermore, usage data plays a decisive role in identifying trends, preferences and possible problem areas within digital offerings.
• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any kind of automated processing of personal data consisting of using this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include different information regarding demographics, behaviour and interests, such as the interaction with websites and their content, etc.) (e.g. the interests in certain content or products, the click behaviour on a website or the location). Cookies and web beacons are frequently used for profiling purposes.
• Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, for security monitoring or to create performance reports.
• Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offering and can comprise the behaviour or interests of visitors in certain information, such as the content of web pages. With the help of reach analysis, operators of online offerings can, for example, recognise at what time users visit their web pages and which content they are interested in. As a result, they can, for example, better adapt the content of the web pages to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offering.
• Tracking: "Tracking" refers to the ability to track the behaviour of users across multiple online offerings. As a rule, behavioural and interest information regarding the online offerings used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.
• Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: "Processing" is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether it is the collection, evaluation, storage, transmission or erasure.
• Contract data: Contract data is specific information relating to the formalisation of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfilment of contractual obligations and comprises both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include the start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, termination rights, renewal options and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is decisive for clarifying rights and obligations, enforcing claims and resolving disputes.
• Payment data: Payment data comprises all information required to process payment transactions between buyers and sellers. This data is of decisive importance for electronic commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction dates, verification numbers and invoice information. Payment data can also contain information about the payment status, chargebacks, authorisations and fees.
• Audience building: Audience building (English "custom audiences") refers to the determination of target groups for advertising purposes, e.g. the display of advertisements. For example, on the basis of a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar target groups) in turn refers to the situation where the content assessed as suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. For the purposes of building custom audiences and lookalike audiences, cookies and web beacons are generally used.

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